I would like to share my ideas how to monetize a game in mobile apps: 1. Monetize premium apps In this monetization model, the user who wants to download your game, it needs payment but makes sure your game has good feature. 2. Monetize freemium apps It consists free and premium, the user can download your game free with the limited feature, after the user plays until some levels, you offer them to make apps purchase. 3. Earn revenue from AdMob This way is by inserting the ads in your game app. more information about it https://www.google.com/admob/#subid=us-en-et-dac Another way https://developer.android.com/distribute/monetize/index.html